What is the 'Mob Wife' Aesthetic?

Exploring the latest controversial fashion trend taking over social media
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Created by VoiceBox

Published on Feb 7, 2024
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The 'Mob Wife' aesthetic is the latest trend that has been all over social media and fashion blogs for the past few weeks. But, what is it all about? And is it here to stay, or is it just another blip on the trends radar?


What Is The ‘Mob Wife‘ Aesthetic?

The ‘Mob Wife’ aesthetic is a loud, gaudy style that takes inspiration from 1920s Mafia. Think fur coats, red nails, voluminous hair, and oversized sunglasses - a look that screams power and extravagance. But where does this aesthetic come from?


Mob Wife Madness – The Origin story

The Mob Wife aesthetic originates as an affectionate nod to the glamorous and sometimes theatrical depiction of mafia wives in popular media. TikTok creators have played a significant role in popularizing this style, creating and sharing content that captures the essence of the Mob Wife. Even celebrities such as Dua Lipa, Kendall Jenner, and Hailey Bieber have been spotted sporting the look.


Is Romanticising Gangsters A Bit Weird?

While meant to be playful and nostalgic, the Mob Wife aesthetic is seen as problematic by some. It is thought to be romanticising a lifestyle associated with organised crime and its negative consequences.  Others have argued it shouldn't be taken so seriously, with one saying, “Can we all calm down – just because I wear faux fur doesn’t mean I’m a money launderer!” 


Boycotting The Mob Wife Aesthetic?

Despite its popularity, not everyone is on board with the Mob Wife aesthetic. Young people are taking to social media to warn others of falling into the trap of yet another aesthetic. Many express a growing desire to break free from the constraints of micro-trends; advocating for unique voices and prioritising authenticity and self-expression over fleeting styles.


The Last Of The Aesthetics?

Is the Mob Wife aesthetic the last of the aesthetics? Despite the boycott by many young people, it’s unlikely to be the last micro-trend. The fast-paced and algorithmic nature of social media means we are often influenced by what we see online. Trends always have, and always will, continue to exist. It's all part of the ever-evolving nature of fashion and self-expression.

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